LIVE+
New Direction Social Campaign
For the 2020 LIVE+ vision I had been breifed to try something a bit different, we’d be moving away from the core “adventure” market and towards the cities, to speak to the consumers in a way that would reflect how the beverage was being used a bit more accurately.
We headed to Auckland to shoot with a super cool group of ambassadors, Usai Badday, Fili Tapa, Franz Liu, and Dave Tai.
All images mainly for social and POS use.
