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Christchurch Airport


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First off, huge thanks to Kerry, Sarah and the team at Christchurch International Airport Ltd, and Nick and the crew from Christchurch Adventure Park for making this one possible!

To date, this is the largest single installation of my work anywhere. I’ve had billboards before, but this is a whole different level. A complete immersive experience inside the new Gate 15 transit area and walkways at Christchurch Airport. Made up of 8 different scenes, covering the entirety of the air-side transit area and adjoining walkways.

This was a long project, finally being officially unveiled on Thursday 11th of July 2019, it had been set in motion in November 2018. With a space as large and as complex as this, much preparation and planning was needed to create the effect that was required by the client. We needed the imagery to make sense both from the top looking down perspective (leaving to go to the plane) and bottom travelling up perspective (disembarking entering airport). We needed the tone and feel to be right, and on brand, for both parties.

The idea was to simulate standing at the top point of the Aventure Park, with correct orientation, looking out towards the East and West elevations respectively. Due to the nature of the internal architecture and the way the hills work, this was no easy feat. Colours and lighting needed to match to give a fluid and cohesive feel to the space.

For this space, we required single scenes up to 10 metres in length in places, so to provide the best detail, and to create a compression effect where the backgrounds are pulled in, every image was shot as an action-panorama. Some scenes are made up of 30+ frames, providing mega levels of detail when blown up to these sizes, resulting in an ultra-sharp looking finished product.

I want to thank all the riders, models, stand-ins, and crew that made this happen.
Nick Dwan for assisting with shoots, additional design work by Kerry Mitchell, City Care for prepping the site, and AdGraphix for printing and installing the imagery.

Please keep an eye out next time you’re flying in/out.

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It’s been a big year with the Adventure Park, and we’re currently in the middle of a few exciting projects that I can’t talk about just yet.

We’ve made pre-roll cinema ads for Womens riding for the Cycle Chic Film Tour.
We’ve done editorial articles in SPOKE Magazine featuring Joe Nation, and in NZMTB Magazine featuring, Billy Meaclem, Boaz Hebblethwaite, Reta Trotman, and Craig Oliver.
We’ve also contributed to the print collateral, web and social imagery.

I’ve also ridden there. A lot.

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MONSTER ENERGY - LIVE+ Energy Campaign

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One of the bigger commissions I’ve undertaken in the second half of 2018. Currently as I’m writing this, I’m only just getting started.

We’re looking to make new imagery to show that LIVE+ gives you ‘energy for the adventure’.

Large shoots all over NZ involving many different activities and types of Adventure.
Searching for authenticity and real life throughout the campaign.
Mainly social usage at this point.

Exciting things to come as well!

CRANKWORX - Kidsworx Coverage, Whistler

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This year I got the opportunity to join the Crankworx team in Whistler to cover the Kidsworx Events. This was an awesome chance to jump in with a brand that I’ve had a lot to do with in the past, but not directly.

I created all the imagery for all the Kidsworx events at the Crankworx 2018 Whistler stop.
All imagery for social and marketing, larger galleries available on CWX Flickr.

POC - Athlete Series, Canada

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Continuing my work with POC, for the end of summer 2018 we shot a series of exclusive one-on-one social campaigns with a range of the POC athletes.

Getting ready and events with Fabio Wibmer.
Exploring the park and freeride with Martin Söderström.
Race prep and Enduro with Sam Shaw.

All images shot in and around the Whistler Bike Park and surrounding areas.

NZ GEOGRAPHIC - Photographer of the year, Finalist

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I’m very happy about this one. Being recognised by a very different and prestigious subset of the photographic audience.

In 2018 I was a Photographer of the year finalist, and finalist for the ProGear Photo-story, for my bike images from around NZ.

We had a great night in Auckland celebrating the awards and catching up with peers.
Images published online and in NZ Geographic Magazine.


MONS ROYALE - SS19 Campaign, Canada + NZ

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Summer 2019 Campaign shot across both Canada and New Zealand.
Always one of the most fun clients to work with, great athletes and great product.

Hero Imagery + Social media content with Conor Macfarlane in New Zealand.
Hero Imagery + Social media content with Joe Nation and Ronja Hill-Wright in Whistler, Canada.
Hero Imagery + Social media content with Georgie and Emily in Squamish, Canada.

All imagery for broad usage, print ads, window displays, billboards, POS, social.

WELLINGTON TOURISM - Regional Trails Campaign

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To date, one of my biggest projects.
The aim was to capture campaign imagery, to support paid space advertising, billboards, posters, ads, social media and collateral for the new Wellington Trails project.

The brief:
10 unique locations
10 shoot days
Good weather and light at each location
Differing talent at every location
Natural Light shoot, minimal crew
Single frame and panoramic imagery
Activities included, Walking, Hiking, Running, Biking, Horse RIding

Huge job, but pulled it off, massive thanks to Laura from WREDA for all the help making it happen.

FURTHER FASTER NZ - Adventure Video

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Adventure Videos for social

Created a short social film about Further Faster team members out mountain running, hiking, pack rafting and interacting in-store. Made to be split into three smaller adventure specific films for social use. 

Created, Shot, edited by Jay French. 
All participants part of the Further Faster NZ Team, filmed @ Mt Hutt, Rakaia River and in-store.

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NIKON NZ - VIP Trackside Experience



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I joined the Nikon NZ (Lacklands) crew at the Christchurch Adventure Park to lead an evening on sports photography.

30 VIP's got a chance to see and try some new Nikon gear, and I was on hand to talk them through the range and give insight into the photography. 

Genuinely happy to be associated with the Nikon brand, as they are the camera manufacturer that I’ve used since the beginning. It’s great to have their support!

FOX INTERNATIONAL - Crankworx Rotorua 2018

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Full social media coverage of Crankworx Rotorua 2018 for Fox.


Coverage of all events where Fox athletes competed
Immediate upload of images when Fox athletes made the podium
Daily recap images
Coverage of offsite activations
Features off all Fox Expo and Activations both video and imagery
Recap video (Filmed and Edited by Ryys for FRNZ)
Tight turnarounds on all deliverables. 

SONY - Farm Jam 2018

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Coverage for Sony using the A9 plus blog and video parts.

Covering the 2018 running of the Red Bull Farm Jam, main client Sony, secondary client, Pinkbike.

5 x editorial articles and bike checks for Pinkbike.
Full social media coverage images, plus images for blog and feature in the wrap-up video. 

Sony provided me with the gear to shoot on, the A9, plus a range of lenses. 

Check out some images plus the video and blog here.

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MONS ROYALE - Road to Crankworx series

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Complete service on this project. From the initial idea, to the filming and editing, to the logistics and production.

Following (working with) Conor Macfarlane on his 'lead-up' to the 2018 Crankworx Event in Rotorua, for the MONS ROYALE brand. Bringing attention to the brand and their key event (Mons Royale Dual Speed & Style) and creating engagement around the event.

We went to Wanaka and Queenstown for Episode 1. 
Joined the NZ Enduro 3 day event camping for Episode 2.
Rode in Rotorua and saw the sights for Episode 3.
Rounded it off at the main Mons Royale event, the DSS for Episode 5. 

Content saw well over 200,000 views via Facebook and other social channels. 


SPOKE MAGAZINE - Issue 71, 'the Jay French' Issue


This is the one they've dubbed 'the Jay French' issue. 

Not only did I nab the cover shot (Conor Macfarlane, Squamish) but followed it up with a double page contents spread with Sam Blenkinsop, some images of Anton Cooper, a story about me riding in Whistler, a story on Crankworx Whistler, and finally an article on the NZ Juniors and how they went this year

All in all, it was a great issue for me. Thanks again Neil Kerr.