2020 turned out to be another fantastic year with Macpac.
Covid obviously threw us a curveball, but we were able to get back out there once Level 2 resumed.
Photography for all: Jay French

Produced and Shot ‘Mountain Sports’ range.
Takaka, NZ.
Talent: Charlie Murray, Nicola Mesman and Harriet Beaven.
Motion: Jase Hancox
Assist: Harry Mcarthur

Kids Hiking Range.
Christchurch Adventure Park.

Fathers Day Campaign.
Riccarton, Christchurch, NZ.

New Camping and Beach Chair range. (Including the immense dogs on chairs image)
Sumner Beach, Christchurch, NZ.

Family Camping Campaign.
Gentle Annies campground, Mokihinui, West Coast, NZ.
Produced: Allie Rood
Motion: Chris Brooks

Imagery used across all mediums, print, outdoor, digital.
Big thanks to Allie and Olivia for making these happen.