Freeride New Zealand is home to the production services of photographer Jay French.

High-end visual content, created by an agile and flexible team hand-picked specifically for each and every project.

Freeride New Zealand originated in the mountain bike world, covering events, and the commercial interests stemming from these. However over the years, transitioned into providing advertising and commercial content for a much wider audience.

Jay French started the brand in 2014 to work primarily in the action and adventure market, expanding as the client list grew. Initially all of Jay’s bike photography work was distributed and branded through the moniker ‘Freeride New Zealand’ but things evolved, as they do, and Jay began to focus on advertising work from a much broader market. Freeride New Zealand has become the production arm behind many of his projects.

The early years creating and delivering quality imagery regardless of environmental factors has proven to be a powerful position to start from. Having to be dependable and always delver, whilst dealing with uncontrollable weather, lighting, and subjects, in different countries, with different rules and languages, has proven to be invaluable when the time came to start creating work where the is some control. The results speak for themselves.

Now, Jay is working with brands across the globe, on projects from concept to delivery.
Stills, motion, and production. Freeride New Zealand, is the name of that production.