SPOKE MAGAZINE - Issue 71, 'the Jay French' Issue


This is the one they've dubbed 'the Jay French' issue. 

Not only did I nab the cover shot (Conor Macfarlane, Squamish) but followed it up with a double page contents spread with Sam Blenkinsop, some images of Anton Cooper, a story about me riding in Whistler, a story on Crankworx Whistler, and finally an article on the NZ Juniors and how they went this year

All in all, it was a great issue for me. Thanks again Neil Kerr.


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Shooting for the official WGNZ17 media team, including images for press and sponsors as well as marketing.

Winter 2017 brought with it many new opportunities, being invited to join the official WGNZ media team being one of them. Shooting events in the snow is much like shooting a bike event, such as Crankworx, only much colder, harder to get around, and much more dependent on the weather. 

We were treated to some great days, and some rubbish ones. A highlight for me was watching the Kiwis beat the Aussies in the Ice Hockey, and a lowlight was getting caught at the top of The Remarkables skifield in a white-out and struggling to find my way down.

It was awesome to be able to capture the worlds top winter athletes here in New Zealand. 
Even made back page of the paper with one of the shots. Imagine that. 

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BELL HELMETS - 2018 Product Launch, Whistler, Canada



Product Launch for the 2018 Helmet Line, The Sixer and Super DH. Whistler, Canada. For coverage in SPOKE.

One of the most enjoyable jobs of the year this one. We flew to Vancouver and met some of the other editors and journalists covering this event, and grabbed a shuttle to Whistler. There we met the crew, and headed out for a few days exploring the region, whilst learning about and testing the new Bell product Range. We headed to Squamish for some trail riding, to try out the new Sixer helmet, then we headed into the Whistler Bike Park, and experienced the new Super DH Helmet. Not to mention some fantastic hospitality from the Bell Crew.

Thanks to the team at SPOKE Magazine (where you can find coverage) and the team at Worralls.  This was a great chance to test and review new products, for you all to read about. 

NZ RED CROSS - 'Here For Good' campaign

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Jay French shot the imagery for the 2017 "H4G" campaign, showing how the NZ Red Cross helped one in five Cantabrians through the 2011 Christchurch Earthquake Recovery Programme. 

It's not just bikes here at Freeride New Zealand, we're all about specializing in content from the outdoors, no matter what that might be. We were excited to work with the New Zealand Red Cross on this project.

It was one of the bigger uses of imagery, including bus shelters, billboards, digital and traditional, online, posters, print, and signage. Almost everything. We had a great time getting to meet the various groups in their situations, and think that the finished product looked awesome.

The tagline for the campaign reads: "Red Cross has always been about good people doing good things. We’ve been working in New Zealand for more than a century and today, you’ll find us lending a hand in your community and around the world – we’re here for good."

We had six shoots, with six different crews, to demonstrate how the Red Cross had helped certain groups and families all over Canterbury. From school children, to Disaster Welfare Support team night training, the scope was pretty big. We worked alongside Tejada from Special.t to create the right imagery for this campaign. 

We're stoked to see it out working hard around Canterbury. 
See more here:

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MONS ROYALE - Crankworx Innsbruck 2017 Coverage


Full Coverage of the Inaugural Crankworx Innsbruck event, including film and photography. 

International event coverage for one of my favourite Kiwi bands. This job meant flying to Germany (it's cheaper - saves money for the client) taking a train to Innsbruck, and capturing this event for the Mons crew. This one was a big one for Mons, being their premiere sponsored bike event outside of New Zealand, there had to be a big presence, not only in person but online. I was there to capture everything from setup, to parties. 

I was on hand to create content from every facet of the event. Set-up day, each and every Mons installation, activation, meeting, activity or event. Aside from that, also content from every planned race, or event, Whip-Off, Dual Speed & Style, Pump Track, Slopestyle, and Downhill. Given the geography of the event site, this meant a mad amount of organising, getting from place to place to cover practice, racing, prizegiving and lifestyle. I was tasked with getting images for all platforms, Instagram, Instagram stories, Facebook, website, and newsletter blasts, with a super fast turn around so images could be out day of event. I could be found on my laptop on trains, in cars and at restaurants making sure that the crew back in New Zealand had what they needed before they needed it. 

Mons was great, making me feel like part of the team, helping me to get where I needed, and making sure that I stayed fed and hydrated, through a week of 30 degree plus days. The first Crankworx Innsbruck went off, Mons was looking superb up on the hill and I was there to capture it! 

Mons Royale event summary gallery here

PINKBIKE.COM - Crankworx Rotorua 2017 Event Coverage


Full photographic event coverage for all Crankworx events, including, photography, writing, and blog post creation for articles up by the end of every day!